Case Study: Chevrolet achieves 11% CTR and 9% CR with Fanplayr

Chevrolet - Customer Case Study

Chevrolet, the American automobile division of General Motors, worked with Fanplayr to increase website lead generation for specific car models. The challenge was to capture more qualified leads each month by identifying visitors showing intent or a high probability of leaving the site.

Using Fanplayr’s advanced segmentation and real-time personalization technology, Chevrolet displayed targeted overlays and customized onsite creatives based on users’ interests in specific models. The campaign delivered strong results, including an 11% CTR, 9% post-click conversion rate, and more than 6,500 leads collected year to date.

Chevrolet

Carlos Arenas

Digital Director