Case Study: ARKnets achieves a 198% conversion rate increase with Fanplayr

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Preview of the ARKnets Case Study

ARKnets increases conversion rate by 198% with Fanplayr

ARKnets, an ecommerce fashion site, needed a web-based customer engagement tool to analyze its customer base, segment users, and deliver timely, personalized messaging without overwhelming its loyal shoppers. They partnered with Fanplayr to address this challenge.

Using Fanplayr's onsite targeting and data analysis capabilities, the vendor analyzed shopper behavior to identify and target specific under-performing visitor segments with personalized messages. This approach resulted in a very impressive 198% increase in conversion rates for ARKnets.


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