Fanplayr
37 Case Studies
A Fanplayr Case Study
ARKnets, an ecommerce fashion site, needed a web-based customer engagement tool to analyze its customer base, segment users, and deliver timely, personalized messaging without overwhelming its loyal shoppers. They partnered with Fanplayr to address this challenge.
Using Fanplayr's onsite targeting and data analysis capabilities, the vendor analyzed shopper behavior to identify and target specific under-performing visitor segments with personalized messages. This approach resulted in a very impressive 198% increase in conversion rates for ARKnets.