Case Study: Alitalia achieves a 30.89% conversion rate increase with Fanplayr

Alitalia - Customer Case Study

Alitalia worked with Fanplayr to address the challenge of increasing conversion rates on its website, particularly for low-occupancy flights and specific route segments with historically weak performance. The goal was to better understand complex user behavior and identify the right customers at the right time.

Fanplayr provided a segmented onsite strategy using its platform to track visitor behavior and run A/B tests across different campaigns and incentives. The approach delivered strong results, including a 30.89% increase in conversion rate, a 53.18% lift in total net revenue, and a 30.89% increase in orders, with average order value also up 17.03%.

Alitalia

Stefano Sinagra

Acquisition Manager