Case Study: Alitalia achieves over 30% higher conversion rate with Fanplayr

Alitalia boosts conversion rate by 30.89% with Fanplayr

The customer, Alitalia, faced the challenge of identifying and targeting users with complex behavioral characteristics to stimulate conversions on low occupancy flights and specific low-performing routes. The vendor, Fanplayr, provided its on-site targeting and data analytics services to help trace this audience effectively.

Fanplayr's solution involved integrating its platform to track visitor data and behavior, enabling Alitalia to run A/B tests on various campaign incentives. This strategy delivered significant results, with the tests showing an uplift in conversion rates often higher than 30% compared to the control groups.

Alitalia