Case Study: The Walking Dead achieves 267 new follows in 1 hour with Fanatical

Using Organic Interactions To Create Word Of Mouth On Twitter

Fanatical worked with The Walking Dead, the comic brand behind the hit AMC series, to help fans discover where to find the source material and learn more about the story behind the show. The challenge was to reach influential Twitter fans already talking about @WalkingDead_AMC and introduce them to @TheWalkingDead account.

Fanatical ran an organic Twitter engagement campaign by systematically following more than 300 influential fans who had not yet followed @TheWalkingDead, targeting users with relevant bio keywords like comic, geek, fanboy, and Walking Dead. The campaign generated a 74.8% conversion rate, with 267 of 357 followed users following back, 57 retweets, 187 mentions, 906K campaign reach, and 4M potential impressions in just 1 hour.

The Walking Dead