Fanatical
7 Case Studies
Case Study: AwesomenessTV drives tune-in and #ATVonNick trending success with Fanatical
A Fanatical Case Study
Using Fanatical To Drive Awareness And Tv Tune-In
AwesomenessTV, the sketch comedy series tied to the YouTube network of the same name, needed a way to alert fans about its upcoming cable premiere on Nickelodeon and drive real-time TV tune-in. Fanatical helped with audience activation, live tune-in, and social TV messaging to reach viewers at the right moment.
Fanatical launched more than 20 customized and personalized messaging campaigns across 70 unique audience segments, promoting the #ATVonNick hashtag. The effort drove a 20% conversion rate and helped the hashtag become the #1 trending topic worldwide, generating strong social engagement with 180 retweets and 204 favorites.
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