Case Study: Eddie Bauer recruits 1,380 followers from @FirstAscent with Fanatical

Recruit Targeted Followers To A Related Account

Fanatical worked with Eddie Bauer, a consumer products brand, as it phased out its @FirstAscent Twitter account and needed a way to move those loyal followers to @eddiebauer instead. The challenge was to reach the right audience efficiently with personalized messaging rather than losing those followers.

Using Fanatical’s personalized invitations, the team sent 5,500 tailored messages to individual fans in just 2.5 hours. The campaign converted 1,380 people into followers of @eddiebauer, turning a process that could have taken weeks into a fast and measurable follower migration.

Eddie Bauer