Case Study: Sporza engages younger audiences with fantasy cycling games from Fan Arena

Sporza - Customer Case Study

The Belgian sports broadcaster Sporza, a division of VRT, was facing the challenge of engaging a younger audience that was less inclined to watch traditional live sports broadcasts. To address this, they partnered with the vendor Fan Arena to launch a fantasy sports service, seeking innovative ways to attract this demographic and maximize the value of their television rights.

Fan Arena's solution was the creation of free fantasy football and cycling games, prominently featuring the highly popular Sporza Wielermanager. This initiative leveraged Sporza's media channels for promotion, included a dedicated podcast, and emphasized private leagues for social competition. The result was exceptional popularity, making it one of the world's largest fantasy cycling games with consistently growing participation. This success also attracted major brand sponsorships, significantly expanded Sporza's multimedia offerings, and successfully engaged the targeted younger audience.

Sporza