Case Study: Village of Oak Park refreshes its brand identity with Famous Victory

Village of Oak Park updates brand identity with Famous Victory and a 1973 legacy system

The Village of Oak Park faced a challenge with its municipal brand, as Village Hall had developed a perception of being slow, bureaucratic, and unfriendly, which misaligned with its principles and frustrated residents. To rebuild community trust and pride, the Village's communications team engaged vendor Famous Victory for a comprehensive rebranding service that included brand strategy, character, and a new visual system.

Famous Victory conducted extensive research and built upon the equity of the existing 1973 logo to create an updated visual system and a new tagline, "Generations in the Making." The solution included an online brand guide to ensure consistent application. As a result, Famous Victory provided the Village with a flexible, modernized brand identity that reestablished trust and reflected its optimistic future.

Village of Oak Park