Case Study: Outbound Hotels elevates its music series brand with Famous Victory

Outbound Hotels launches an annual music series at 2 locations with Famous Victory

Outbound Hotels, a group operating boutique hotels in adventure-rich areas, faced the challenge of promoting their new locations. They wanted to create a stand-alone music event that would generate positive energy and recognition for their hotels, specifically to promote the opening of The Virginian Lodge in Jackson Hole, Wyoming. To achieve this, they engaged Famous Victory for branding and design services to develop the event's identity and promotional materials.

Famous Victory developed a comprehensive branding solution for the music series, which included event naming, brand development, and a full suite of visual assets. The approach conveyed the venues' rustic landscape and throwback vibe while creating an artist-neutral treatment for ongoing consistency. The solution was successfully applied to event signage, a website, and integrated social and print marketing campaigns. Following the successful launch and a subsequent rebranding for a second location, an executive producer for Outbound noted that Famous Victory's patience and thoughtfulness distinguished them and helped unify the client's vision.

Outbound Hotels