Case Study: Abnormal AI builds company values into collectible challenge coins with Famous Victory

Abnormal AI creates 5 company-value challenge coins with Famous Victory

Abnormal AI, a high-growth Silicon Valley startup specializing in a behavioral AI-based email security platform, faced the challenge of instilling its core company values internally. The company engaged vendor Famous Victory to develop an icon system and create collectible "challenge coins" that would serve as a "well done" recognition message for employees.

Famous Victory designed a set of five metallic coins, each representing a different company value and featuring a hidden puzzle-like interplay that allowed them to fit together. They also adapted these designs into a digital icon system for use in HR and onboarding materials. This solution provided Abnormal AI with a sophisticated and elegant physical artifact for employee recognition and a cohesive visual language for internal branding.

Abnormal AI