Case Study: Nurture Life boosts sign-ups and sales with FamePick

Nurture Life - Customer Case Study

Nurture Life, a food delivery brand offering nutritious meals for children, partnered with FamePick to improve a key bottleneck in its sales funnel: sign-ups. Because account creation was historically the biggest hurdle, the company needed a way to reach its core audience of U.S.-based moms ages 25–45 and drive more potential customers into the funnel.

FamePick designed and launched celebrity endorsement campaigns featuring multiple female celebrities, each with tailored sign-up calls to action, coupon codes, and custom unboxing photos across Facebook and Instagram. The campaigns generated 5.6 million impressions, a 4.5x increase in click-through rate, a 6.2x increase in engagement, a 2.5x increase in ad reach versus normal ads, and a 54% drop in CPA.

Nurture Life