Case Study: Mobovida Achieves 265% ROI and 24% Lower CPA with FamePick

Mobovida - Customer Case Study

Mobovida, an e-commerce brand selling mobile phone accessories, partnered with FamePick because its existing paid social campaigns had become stagnant and it wanted to reach a new audience of 35-50 females on Facebook. As an established Facebook advertiser with highly optimized six-figure campaigns, Mobovida needed a fresh way to drive engagement and expand beyond its current customer base.

FamePick used its platform to analyze the target demographic, identify relevant reality TV moms, and narrow the list to celebrities with strong affinities for fashion, shopping, and mobile products. FamePick then launched celebrity-led Facebook and Instagram campaigns with custom audiences, creatives, and promo codes, delivering a 12x increase in sharing, a 24% reduction in CPA, a jump in ad relevance from 6.5 to 9.5, 8 million impressions, and a 265% overall ROI.

Mobovida

Kenny S.

VP of Marketing