FamePick
4 Case Studies
Case Study: Ice.com Achieves 184% ROI with FamePick
A FamePick Case Study
Ice.com - Customer Case Study
Ice.com partnered with FamePick to improve sales and lower CPA among women ages 25-34. Ice.com had some prior influencer marketing experience, but it was limited to organic wall posts rather than sponsored ads, which drove traffic but not enough transactions.
FamePick built a celebrity influencer campaign using Facebook and Instagram ads, including mobile video, desktop news feed, carousel, and mobile news feed placements. FamePick’s targeting, A/B/C testing, and custom audience strategy delivered a 184% overall ROI, 3 million impressions, a 31% decrease in CPA, a 10x increase in sharing, and an improved ad relevance score from 6 to 9.
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Ice.com
Brian A.
Digital Marketing