Case Study: Home Chef drives subscription sign-ups and revenue with FamePick

Home Chef - Customer Case Study

Home Chef, a delivered-to-door meal kit company, wanted to grow subscription sign-ups and secure first payments by credit card while reinforcing its simple, fresh, weekly-changing meal experience. It partnered with FamePick to find a celebrity fit that could reach its target audience through social and paid media.

FamePick selected Robert Irvine and enabled targeted sponsored ads on his Instagram and Facebook audiences, supported by a $30-off-first-order offer and extensive A/B testing of 45+ ad variants. The campaign delivered 16 million impressions, generated $1.4 million in revenue, increased CTR by 3.5X, and reduced CPA by 125%.

Home Chef

Robert Irvine

Home Chef