Case Study: Kinky Liqueur achieves 100% New York sales increase and 45M+ impressions with Fame

Kinky Liqueur - Customer Case Study

Kinky Liqueur, a flavored‑vodka brand, was performing well in distribution but needed a brand overhaul to better engage its core female audience. Fame was brought in to redefine the brand position using consumer insights and to build a targeted regional connection plan that integrated style, fashion and entertainment channels, plus PR and digital tactics such as Pandora and Facebook.

Fame executed an integrated campaign — including a Broadway tie‑in for Kinky Pink, targeted Pandora and social media pushes, and themed color stories for new flavors — that boosted visibility and distribution. The results: Kinky Pink New York sales rose 100%, incremental off‑premise space was secured, the program delivered over 45 million impressions across print, online, social and Pandora, and Facebook likes nearly doubled in six months.

Kinky Liqueur