Case Study: MyBurger achieves $1M in first-year sales and profitability within six months with Fame

Ditching the formulaic approach for a uniquely branded experience people feel personally attached to

MyBurger, a single-store burger brand in the Upper Midwest, faced the challenge of standing out against established local icons and national chains while aiming to become the region’s destination burger joint. They partnered with Fame to move beyond a formulaic approach and develop a uniquely branded experience—engaging their small but fiercely loyal fanbase through a new identity, scalable environment, packaging and to‑go solutions, social channels, interior/exterior signage, and even a food truck.

Fame delivered a cohesive rebrand and localized customer experience that created an ownable voice for MyBurger and translated into rapid commercial success. As a direct result of Fame’s work, MyBurger hit $1,000,000 in sales by the end of year one and reached break-even and profitability within six months.

MyBurger