Case Study: King Solutions achieves stronger brand recognition and customer growth with Fame

Becoming top-of-mind in a behind-the-scenes industry

King Solutions wanted to become top-of-mind in the behind-the-scenes transportation logistics industry, but needed a compelling, authentic brand strategy that highlighted what set it apart. Fame helped uncover King Solutions’ key differentiators—personal service and customized solutions—through competitive research and insights from customers and internal stakeholders.

Fame then created a new identity and brand system with a lighthearted voice, vivid color palette, and materials that felt more human and approachable. The rebrand was strongly received, driving a 100% increase in prospect inquiries via email, multiple new projects, and measurable digital growth including a 10% rise in web unique visits, 25% more overall visits, 246% more Facebook likes, 77% more LinkedIn followers, and 320% more Twitter followers.

King Solutions