Case Study: Swensons revitalizes brand identity and drives engagement with Falls & Co.

Swensons drives 1.09 billion impressions with Falls & Co.

The customer, Swensons, an iconic hamburger chain, faced the challenge of reconnecting with its loyal fan base while simultaneously strengthening its presence in newer markets. To address this, vendor Falls & Co. provided services to revitalize the brand identity.

Falls & Co. developed a new tagline, graphic identity, and creative assets to modernize the Swensons brand while preserving its nostalgic charm. Their integrated campaign, which focused on earned and organic media supported by paid social and out-of-home ads, generated over 1.09 billion media impressions on network TV and radio, plus more than 5 million social media impressions. This effort successfully reinforced the brand's legacy and drove new customer engagement.

Swensons