Case Study: Shurtape® Technologies boosts impressions and media share of voice with Falls & Co. strategic PR

Shurtape Technologies boosts impressions 737% with Falls & Co

Shurtape Technologies, a leader in the adhesive tape market, faced the challenge of achieving visibility and consumer engagement in a fiercely competitive and fragmented attention economy. To address this, they partnered with the strategic PR firm Falls & Co to power their stories for growth and ensure brand dominance for their Duck, FrogTape, and T-Rex brands.

Falls & Co implemented a multi-faceted PR strategy that included their signature Stuck at Prom scholarship contest, targeted media outreach, and product sampling. This solution generated remarkable results, including 8.1 billion impressions and 1,100 media placements. The vendor, Falls & Co, helped Shurtape maintain a dominant share of voice, with one contest alone seeing a 737% year-over-year increase in impressions and significantly outpacing key competitors.

Shurtape® Technologies