Case Study: Northwood University boosts enrollment growth with Falls & Co.'s purpose-driven rebrand

Northwood University boosts enrollment 16% with Falls & Co.

Northwood University faced a challenge in attracting students, as its brand messaging was not fully expressing its distinct identity aligned with entrepreneurial and practical values. The university partnered with the vendor Falls & Co. on a rebranding initiative to better connect with this pragmatic, career-driven audience.

Falls & Co. repositioned Northwood University with a new campaign theme, "Where Will Your True North Lead You?", to highlight the institution's alignment with purpose-driven success. This strategy resulted in a 16% year-over-year enrollment increase directly tied to the campaign, a 36% rise in engagement, and a strengthened reputation that carved out a distinct position among competitors.

Northwood University