Case Study: Kichler Lighting boosts brand awareness and social engagement with Falls & Co.

Kichler Lighting boosts Instagram followers 190% with Falls & Co

Kichler Lighting partnered with the vendor Falls & Co. to increase its brand awareness, recognition, and preference across three key markets: consumers, electrical distributors, and professional installers.

Falls & Co. implemented a comprehensive media and digital strategy that included targeted media relations, content creation, and influencer engagement. This solution generated 907 media placements and high-profile product integrations, leading to a 190% increase in Instagram followers, the acquisition of 2,428 new Facebook followers, and a 75% year-over-year increase in audience reach.

Kichler Lighting