Case Study: InterContinental Hotel rebrands its restaurant and wins major media attention with Falls & Co.

InterContinental Hotel earns 20+ grand opening stories with Falls & Co.

The InterContinental Hotel in Cleveland faced a significant brand identity challenge as its formal French fine-dining restaurant, Classics, was no longer appealing to guests. To reestablish relevance with both hotel patrons and the local community, the hotel partnered with the vendor Falls & Co. for a comprehensive rebranding strategy.

Falls & Co. developed a new brand identity for the restaurant, now called Table 45, positioning it as a destination for casual eclectic global cuisine. The agency executed a major grand opening event for media and influencers and secured extensive media relations. This strategy resulted in over 20 unique news stories on the opening, a feature in Esquire's Top 20 New Restaurants list, and significant coverage in prestigious national publications including Bon Appetit, The Wall Street Journal, and National Geographic Traveler.

InterContinental Hotel