Case Study: Cooper’s Hawk Winery & Restaurant drives a successful Cleveland grand opening with Falls & Co.

Cooper’s Hawk Winery & Restaurant drives 421,000 views with Falls & Co.

Cooper’s Hawk Winery & Restaurant, a national chain, faced the challenge of launching a new location on Cleveland's West Side, which required deep local cultural and media insight to establish itself as a premier dining destination. The company enlisted Falls & Co. to lead its community engagement, media outreach, and social media efforts for the grand opening.

Falls & Co. executed a strategy anchored by an exclusive VIP event and ribbon-cutting ceremonies to generate excitement. The agency amplified visibility through robust media relations and social media campaigns, including curated behind-the-scenes content and influencer marketing. The results for Falls & Co. included a fully reserved VIP event, earned coverage in top-tier Cleveland media outlets, and a single influencer video that garnered 421,000 views and 22,000 engagements, leading to over 700 new Instagram followers.

Cooper’s Hawk Winery & Restaurant