Case Study: Cleveland State University drives eight consecutive years of student growth with Falls & Co.

Cleveland State University drives 8 straight years of application growth with Falls & Co

Cleveland State University needed to build a brand narrative that would appeal to students seeking an immersive educational experience. The vendor, Falls & Co., was engaged to develop a marketing strategy that would showcase the university's unique urban advantage.

Falls & Co. built a solution that seamlessly connected the university with the city of Cleveland, positioning CSU as an integral part of the city's energy and opportunity. This strategy included a website refresh, television, outdoor, social, and digital advertising. As a result, Falls & Co. helped Cleveland State University experience eight consecutive years of increased applications and significantly grow its student community.

Cleveland State University