Case Study: SeekOut achieves greater pipeline velocity and conversion with Falkon

SeekOut uses Falkon to increase pipeline velocity and conversion

SeekOut, the AI-powered talent search engine, was scaling rapidly after its Series B and Series C funding rounds and needed a faster way to get actionable sales insights. The sales team relied mainly on Salesforce data, but as the company grew, VP of Sales Scott Gudmundson needed better visibility into pipeline quality, lead sources, stalled deals, and attribution across the customer journey.

SeekOut implemented Falkon’s rev ops reports, customer journeys, and cohorted funnels to unify data from Salesforce, HubSpot, and other sources. With Falkon, the team gained automated alerts, clearer pipeline visibility, and quick answers for executives and board members, including detection of an SMB-heavy pipeline with too few enterprise leads. The result was more strategic decision-making and improved pipeline velocity and conversion, while reducing the need to hire a dedicated revenue ops person.

SeekOut

Scott Gudmundson

VP of Sales