Case Study: Hiya uncovers real revenue drivers with Falkon

Hiya Uses Falkon To Understand Real Revenue Drivers

Hiya, a telecommunications SaaS company with 200M users worldwide, needed a better way to understand which marketing efforts actually drove revenue. Their team had plenty of data in Salesforce, HubSpot, and other tools, but no simple way to analyze full account journeys or see all touchpoints over time. Hiya used Falkon’s success-based analytics to solve this challenge.

Falkon pulled together data from Hiya’s existing systems and applied a Markov chain-based model to assign value across every touchpoint, not just first or last touch. With Falkon, Hiya discovered that LinkedIn generated strong top-of-funnel leads but those leads were not converting into opportunities, helping the team adjust strategy. The platform also gave Hiya more granular insights by sales rep and helped confirm the impact of organic traffic, enabling more confident marketing decisions.

Hiya

Lucy Targett

Senior Campaign Marketing Manager