Case Study: Placement Gurus builds an inbound lead pipeline with Falcon Marketing

Placement Gurus replaces cold outreach with inbound in 8 months with Falcon Marketing

Placement Gurus, a staffing agency, faced the challenge of building a new client pipeline that was entirely dependent on manual cold outreach. Their website was not designed to capture leads, lacking service pages and effective intake forms. Falcon Marketing was engaged to address this problem.

Falcon Marketing implemented a programmatic SEO strategy for Placement Gurus, creating targeted service and location landing pages to capture hiring-intent searches. They added short intake forms across the site and implemented tracking to attribute leads. As a result, inbound leads replaced cold outreach as the primary source of new client accounts. Falcon Marketing successfully created a new, qualified intake channel for the customer over the eight-month engagement.

Placement Gurus