Case Study: a luxury fashion e-commerce brand doubles organic traffic with Falcon Marketing SEO

Luxury Fashion E-Commerce doubles organic traffic with Falcon Marketing

Luxury Fashion E-Commerce, an online retailer, faced challenges with its organic search performance. Their collection and product pages were not ranking effectively due to issues like product-variant duplication diluting page authority and a brand voice that needed optimization for SEO without appearing cheapened. They partnered with the vendor Falcon Marketing for e-commerce SEO services.

Falcon Marketing implemented a solution that included rewriting the collection pages to improve rankings while maintaining a luxury brand voice and fixing the technical duplication issues. They also built new editorial content to support high-margin collections. As a result, the customer more than doubled its year-over-year organic traffic, achieving 1.8K monthly visits. The campaign, measured by Falcon Marketing, also resulted in 1.1K ranking keywords with an estimated traffic value of $1.1K.