Case Study: Lavari Jewelers achieves stronger owned-channel revenue with Falcon Marketing

Lavari Jewelers grows owned-channel revenue over marketplace volume in 9 months with Falcon Marketing

Falcon Marketing worked with Lavari Jewelers, a premium jewelry brand that was overly dependent on third-party marketplaces for sales, resulting in thin margins. The brand's own website was dated and underperforming, failing to convert the traffic it received.

The solution involved a full storefront redesign focused on product storytelling, the creation of commercial intent content, and the implementation of email retention flows. Falcon Marketing also provided ongoing monthly merchandising management. As a result, owned-channel revenue overtook marketplace volume, bringing margin back in-house for Lavari Jewelers after a nine-month engagement.

Lavari Jewelers