Case Study: Christopher Ward achieves premium, photorealistic watch visuals with Fakery CGI visualisation

Christopher Ward builds a flexible library of high-fidelity watch visuals with Fakery

The luxury watchmaker Christopher Ward faced the challenge of presenting their Sealander range with the high-end quality of product photography while maintaining perfect visual consistency across numerous dial and strap configurations. They partnered with the vendor Fakery, which utilized CGI visualisation services to achieve this.

Fakery treated each image like a photographic setup, using controlled CGI lighting and material calibration to accurately capture light and texture. The solution delivered a flexible library of high-fidelity still and motion assets, giving Christopher Ward a visually coherent and premium suite of materials that could be deployed with precision across all print and digital campaigns.

Christopher Ward