Case Study: Good Food & Wine Show boosts event promotion with The Faith Agency

Good Food & Wine Show boosts 4 shows across Australia with The Faith Agency

The Faith Agency was appointed as the media agency for the Good Food & Wine Show, a multi-city event series, to promote its four key exhibitions. The challenge involved driving awareness and attendance across Melbourne, Sydney, Perth, and Brisbane through a targeted promotional campaign.

The Faith Agency implemented a full-funnel media strategy with a specific focus on digital activity, targeting potential attendees at all stages of the decision-making process. For the Melbourne show specifically, the campaign performed incredibly well, yielding significant improvements across several key metrics, demonstrating the effectiveness of the integrated approach.

Good Food & Wine Show