Case Study: TRI-K increases Salesforce adoption and secures customer data with FairWarning for Salesforce

FairWarning helps TRI-K Gain Visibility into their Salesforce Usage

TRI-K, a leading manufacturer of specialty ingredients for the cosmetics industry, struggled with low Salesforce adoption and needed better visibility into how its sales team used customer data. The company was also concerned about data security during employee offboarding and wanted to study user habits to identify best practices.

TRI-K implemented FairWarning for Salesforce, a plug-and-play solution that turns Salesforce event-monitoring files into actionable, human-readable insights. Within hours it provided offboarding visibility, improved sales meeting preparation, revealed the behaviors of high performers, and helped drive increased CRM adoption across the team.

TRI-K

Amit Ramakrishnan

Business Manager