Case Study: Smalls improves attribution visibility and response rates with Fairing

Why Smalls Chose Fairing for Reliable Attribution

Smalls, a direct-to-consumer cat food brand, faced challenges with its unreliable in-house post-purchase attribution survey. The solution was difficult to maintain, provided declining response rates, and lacked granular data, all while GA changes and promo code leaks eroded marketing accuracy. They turned to the vendor Fairing to implement its attribution survey product.

By using Fairing, Smalls quickly launched a new solution that provided show-level podcast attribution and increased survey response rates to 90%. This gave the marketing team direct control and the reliable data needed to confidently scale investments. The vendor Fairing helped increase the percentage of attributable customers to 95%, providing immediate and granular insights.

Smalls

Marija Janjos

Strategic Finance & Analytics Manager