Case Study: Insurify achieves better marketing measurement with Fairing

Why Insurify Chose Fairing for Better Measurement

Insurify, America's largest insurance comparison platform, faced challenges with an inflexible, in-house attribution survey that provided limited insights and required significant engineering resources to update. This internal tool could not keep pace with the company's rapid marketing experiments and growth, creating a bottleneck for the team. They turned to the vendor Fairing for a better solution.

By implementing Fairing's attribution survey platform, Insurify gained a nimble, two-tier system that required minimal engineering support. Fairing provided the expertise and agility to quickly adapt the survey, leading to more reliable and granular attribution data. The solution delivered measurable results, including a higher sales lift and an increased quote open rate compared to their in-house tool, allowing the marketing team to confidently launch and track new channels in days instead of months.

Insurify

Lauren Sutkowski

Head of Brand Marketing