Case Study: Tortuga improves attribution and grows affiliate sales with Fairing

Tortuga grows affiliate sales 74% with Fairing

Tortuga, a travel gear brand, struggled to accurately attribute revenue across its organic, affiliate, and offline marketing channels. This challenge made it difficult for them to optimize their marketing spend and inform product development. To address this, they turned to Fairing and its post-purchase survey product to gather direct-from-consumer data.

Using Fairing, Tortuga implemented a post-purchase Question Stream to uncover blind spots in their digital attribution. The results were significant: they reduced investment in underperforming organic SEO from nearly 100% to 10% of their budget, discovered that affiliate content was driving 49% of business (far more than analytics showed), and grew affiliate sales by 74% year-over-year. The data from Fairing also provided new insights that are actively shaping the company's future product strategy.

Tortuga