Case Study: Thorne proves UFC partnership ROI with Fairing

Thorne proves UFC-driven sales with Fairing and lifts AOV 9.4%

Thorne, a health and wellness brand, faced the challenge of measuring the bottom-line impact of its high-visibility UFC partnership. They needed to move beyond brand awareness metrics to prove the partnership was driving revenue. To close this attribution gap, they turned to the vendor Fairing and its post-checkout survey solution.

By implementing Fairing's post-checkout "How did you hear about us?" survey, Thorne gained direct-from-consumer attribution data. This solution provided clear results: Fairing enabled Thorne to directly attribute sales to specific UFC campaigns, revealing that UFC-attributed customers have a 9.4% higher average order value and that activations like social pushes directly spike customer responses crediting UFC.

Thorne