Case Study: The Oodie Uncovers TikTok Underspend and Boosts Insights with Fairing

The Oodie validates TikTok with Fairing, uncovering 13% attribution

The Oodie, a direct-to-consumer comfortwear brand, faced the challenge of gaining clarity on the performance of emerging marketing channels like TikTok, where traditional attribution methods often fell short. They turned to Fairing and its post-purchase survey solution to better understand their customers and guide product and marketing decisions.

Fairing implemented its Question Stream™ to serve as an attribution safety net and a source of zero-party data. The solution validated TikTok as a top revenue driver, with 13% of surveyed customers attributing their purchase to the channel, revealing a significant 13x underspend. This data propelled TikTok to become one of The Oodie's most successful channels. Furthermore, Fairing's polling capabilities provided crucial product insights, such as identifying new professional use cases for their apparel, directly impacting marketing and product strategy.

The Oodie