Case Study: Smalls achieves reliable attribution and higher response rates with Fairing

Smalls boosts attributable customers to 95% with Fairing

Smalls, a direct-to-consumer cat food brand, faced significant challenges with its unreliable in-house post-purchase attribution survey. The solution was difficult to maintain, provided declining response rates, and lacked granular data, all of which eroded confidence in their marketing decisions. To close this critical visibility gap, Smalls turned to the attribution platform from Fairing.

By implementing Fairing, Smalls was able to go live in days and immediately gained show-level visibility into key channels like podcasts. The switch increased their survey response rate to 90% and raised the percentage of attributable customers to 95%, giving the marketing team the reliable data and control needed to confidently scale their investments. Fairing provided the granular and dependable attribution the brand required for growth.

Smalls