Case Study: Pepper measures pixel-less channel impact with Fairing

Pepper measures 6% of customers from TV with Fairing

Pepper, an intimate apparel brand, faced a challenge in measuring the performance of its marketing investments in pixel-less channels like TV and influencer mentions. Traditional attribution models that rely on clicks and session data were ineffective, leaving the team without visibility into what was driving new customer discovery and conversions. To solve this, they turned to Fairing's Attribution Survey solution.

Fairing implemented a post-purchase survey that asked customers how and when they first heard about Pepper. This solution provided immediate and reliable attribution data, revealing that 6% of customers came from TV and enabling the real-time quantification of a major influencer mention. These insights from Fairing allowed Pepper to justify budget allocation, maintain steady TV spend, and validate a new formal influencer strategy.

Pepper