Case Study: Mando Improves Podcast Attribution with Fairing

Mando improves Podcast CPA by 9.2% with Fairing

Mando, a modern personal care brand, faced the challenge of measuring the effectiveness of its podcast and simulcast advertising across platforms like YouTube and TikTok, where traditional click-based attribution consistently fell short. This gap in measurement made it difficult to justify budget and resources for these awareness-driving channels. To solve this, Mando implemented an attribution survey from Fairing to capture zero-party data directly from its customers.

Using Fairing's platform, Mando recategorized open-text "Other" survey responses to uncover hidden references to specific podcasts and influencers. This process, aided by Fairing's auto suggest feature, provided show-level insights and dramatically improved attribution accuracy. As a result, Mando decreased its "Other" responses by 3.12% and improved its Podcast CPA by 9.2%, empowering the team to reinvest confidently in the channel and build a stronger case for future budget allocation.

Mando