Case Study: Insurify achieves better attribution measurement with Fairing

Insurify boosts quote open rates and speeds channel launches with Fairing

Insurify, a large insurance comparison platform, faced challenges with its in-house attribution survey. The single-question format provided limited insight, required significant engineering resources to update, and could not keep pace with the marketing team's rapid testing of new channels. This created a bottleneck for growth and optimization efforts.

By implementing Fairing's survey platform, Insurify gained a flexible, two-tier attribution solution that required minimal engineering support. Fairing provided expertise in survey design and data integrity, leading to the immediate discovery of a new customer acquisition channel via AI recommendations. The solution resulted in higher sales and quote open rates compared to the in-house survey, and it now allows the marketing team to launch and track new channels in days instead of months.

Insurify