Case Study: InfluenceLogic achieves full-funnel attribution for influencer marketing with Fairing

InfluenceLogic drives 10–30% more attributable conversions with Fairing

InfluenceLogic, a performance-based influencer marketing agency, needed a reliable way to measure conversions for their clients across channels like YouTube and podcasts, where the majority of customers do not click on trackable links. This challenge made it difficult to prove the full ROI of influencer campaigns, as last-click attribution left a significant portion of conversions unaccounted for. To solve this, they partnered with Fairing to implement its "How did you hear about us?" survey solution.

By embedding Fairing's post-conversion survey, InfluenceLogic gained zero-party data that uncovered conversions missed by click-based tools. This provided creator-level insights and a more complete picture of campaign performance. The results included a 10-30% lift in attributable conversions, a 10x faster implementation compared to building in-house, and an 11% growth in new clients for InfluenceLogic due to their expanded ability to measure more complex sales cycles.

InfluenceLogic