Case Study: Thorne proves UFC partnership ROI with Fairing

How Thorne Measures the Impact of its UFC Partnership with Fairing

Thorne, a health and wellness brand, needed a way to measure the return on investment of its high-visibility UFC partnership. They sought to move beyond traditional brand awareness metrics and directly attribute sales conversions to specific UFC activations. To address this challenge, they turned to the vendor Fairing and its attribution survey product.

By integrating Fairing's post-checkout surveys, Thorne gained direct consumer insight into how their UFC partnership drove purchases. This solution provided clear, bottom-line results, showing that customers attributed to the partnership had a 9.4% higher average order value. Fairing enabled Thorne to confidently prove the UFC partnership was a significant revenue driver and validate its ROI.

Thorne

Rajiv Ragu

Vice President of Growth