Case Study: Pepper Measures Pixel-less Channel Attribution with Fairing

How Pepper Measures Pixel-less Channels with Fairing

Pepper, an intimate apparel brand, faced a challenge in measuring the performance of pixel-less marketing channels like TV and influencer mentions, as traditional attribution models lacked the necessary tracking data. To solve this, they implemented Fairing's Attribution Survey solution to directly capture how customers discovered their brand.

The solution from Fairing revealed that 6% of customers came from TV, with many converting months after seeing an ad, and provided real-time data on the impact of an influencer mention. This enabled Pepper to make smarter budget allocations, validate new strategies, and gain clear insights into their top-of-funnel growth.

Pepper