Case Study: Mando improves podcast attribution and CPA with Fairing

How Mando Unlocked Podcast Attribution in a Simulcast World Solving the measurement gap across YouTube, TikTok, and podcasting platforms

Mando, a modern personal care brand, struggled to measure the effectiveness of its podcast and YouTube advertising due to fragmented, "simulcast" content across platforms where traditional click-based tracking failed. This attribution gap made it difficult to justify budget for these awareness channels. To solve this, Mando implemented post-purchase attribution surveys from the vendor Fairing.

Fairing's solution captured zero-party data by asking customers "How did you hear about us?" and then used its recategorization tools to analyze the open-text "Other" responses. This process revealed that many customers were mentioning specific podcasts and influencers that were previously hidden. By leveraging Fairing's platform, Mando decreased its "Other" responses by 3.12% and improved its Podcast CPA by 9.2%, allowing the brand to confidently reinvest in and scale its podcast advertising strategy.

Mando

Tom Herer

Offline Marketing