Case Study: InfluenceLogic achieves full-funnel attribution clarity with Fairing

How InfluenceLogic Unlocked Full-Funnel Attribution for YouTube & Influencer Marketing with Fairing

InfluenceLogic, a performance-based influencer marketing agency, faced a challenge in measuring ROI for its clients' YouTube and podcast campaigns. Since most audiences do not click on trackable links, traditional click-based attribution failed to capture the true impact of their influencer marketing efforts, leaving a significant portion of conversions unaccounted for. They partnered with the vendor Fairing to implement its post-purchase "How did you hear about us" attribution surveys.

By deploying Fairing's surveys, InfluenceLogic gained full-funnel attribution through zero-party data, uncovering conversions that click-based tools missed entirely. The solution provided granular, creator-level insights and was implemented much faster than an in-house build. The results included a 10–30% lift in attributable conversions, a 10x faster time to launch, and an 11% growth in new clients for InfluenceLogic, allowing them to confidently expand into new product categories.

InfluenceLogic

Kaylan Kerbler

Senior Manager of Brand Partnerships