Case Study: Collectly achieves clearer attribution and smarter budget allocation with Fairing

Collectly uncovers LinkedIn-driven demo conversions in days with Fairing

Collectly, Inc., an AI-powered healthcare SaaS platform, faced the common B2B challenge of accurately attributing conversions, as many leads were incorrectly classified as "Direct" or "Branded Search" by traditional tracking tools. To solve this, they partnered with vendor Fairing to implement its survey solution via Google Tag Manager, capturing zero-party data at the moment a prospect booked a demo.

With Fairing, Collectly uncovered that LinkedIn was a key driver behind many conversions previously credited to branded search, validating future budget investments in that channel. The solution also revealed emerging trends like AI-assisted discovery via ChatGPT and provided invaluable long-tail keyword data. Fairing gave Collectly the clarity needed to make smarter marketing decisions and optimize spend confidently.

Collectly, Inc.