Case Study: ADOPTER Media improves podcast attribution with Fairing post-purchase surveys

ADOPTER Media Uses Fairing Post-Purchase Surveys to Fix Fatal Flaws with Podcast Attribution

ADOPTER Media, a podcast advertising agency, faced the significant challenge of attributing customer purchases to podcast ads, a channel where traditional digital methods like promo codes and UTMs often fall short. To address this, they partnered with Fairing and utilized its post-purchase survey platform to capture direct, zero-party data from customers and uncover the true impact of their clients' podcast advertising efforts.

By implementing Fairing's post-purchase surveys directly in the Shopify checkout flow, ADOPTER Media was able to ask customers how they heard about a brand. This solution allowed them to identify unattributed sales, calculate a precise "lift multiplier" for campaign performance, and even discover lucrative, unplanned podcast mentions. The results provided by Fairing enabled the agency to deliver clearer value to clients, make smarter, data-driven advertising buys, and ultimately validate the significant revenue generated from podcast campaigns that other tools could not track.

ADOPTER Media

Adam McNeil

VP of Marketing