Case Study: ADOPTER Media improves podcast attribution with Fairing

ADOPTER Media boosts podcast attribution accuracy with Fairing and a 2.0x lift multiplier

ADOPTER Media, a podcast advertising agency, faced the challenge of accurately attributing the value of podcast ads for their clients, as traditional digital methods like promo codes and pixels often failed to capture the offline customer journey. To solve this, they partnered with Fairing and implemented its post-purchase survey platform to directly ask customers how they heard about a brand.

Using Fairing, ADOPTER Media gathered zero-party data to supplement their attribution, which allowed them to calculate a "lift multiplier" that revealed the true impact of podcast campaigns. This data enabled them to optimize ad spend based on more accurate cost-per-acquisition metrics and even identify new, unpaid podcast mentions for potential partnerships. The solution provided by Fairing gave ADOPTER Media the clarity needed to prove the full value of their podcast ad buys to clients.

ADOPTER Media